Black Mirror

To launch Hering's exclusive Black Mirror collection, we created a unique mechanic: you could only buy through an artificial intelligence.

Using Google, buyers needed to prove to AI that they understood the Netflix Black Mirror series.

My role: Art Director

Agency: Almap/BBDO
ECD: André Gola
Copywriter: Lucas Menegotto, Henrique Castilho

Art director: Raphaela Filippetto