Havaianas Friendly

When you think about Havaianas what comes your mind? Sun? Surf? Great.  But we felt that we needed to take it a step further. Expandind our territory from the beach to everyplace possible. Havaianas Friendly. For Business, it means places opened to who weared Havaianas.

My role: Art Director, UX, Concept

Agency: Almap/BBDO
ECD: Bruno Prosperi
Copywriter: Henrique Castilho
Art director: Victor Yves