Microphone of Truth
National GeographicIn partnership with Media Monkeys, we created a microphone that detects lies for the launch of the National Geographic TV investigative program Explorer Investigation. The greatest icon of journalism is now capable of turning fake news into just news.
The Microphone of Truth was built based on Voice Stress Analysis technology.
We, humans, speak on a certain frequency that floats when we are answering stress-related questions, so the mic captures this deviation to discover if someone is trying to be deceptive. With the sypport of a heart rate monitor, both data are crossed in real time on our software, and the results is shown on the microphone: turning green for truth or red for a lie.
The Microphone of Truth was built based on Voice Stress Analysis technology.
We, humans, speak on a certain frequency that floats when we are answering stress-related questions, so the mic captures this deviation to discover if someone is trying to be deceptive. With the sypport of a heart rate monitor, both data are crossed in real time on our software, and the results is shown on the microphone: turning green for truth or red for a lie.
My role: Art Director, UX
Agency: National Geographic
ECD: Alex Mendes
Copywriter: Vitor Barbato
Art director: Victor Yves
