Hello

I am a Brazilian creative with a background in design and art direction. Currently based in São Paulo and working at AlmapBBDO — recognized as the most creative agency of the decade by the Cannes Lions Festival.
        I had the opportunity to work with a wide range of global clients. From non-profit institutions, like National Geographic, to major brands such as Jeep, Uber, Whatsapp From Facebook, Boehringer Ingelheim, Havaianas Alpargatas, Mars, AB InBev, Nestlé, Powerade, Whirpool and many more.
        My work has been recognized by some of the most important advertising awards, such as Cannes, The One Show, Clio, El Ojo, London Festival and more. And in 2019, I had the honor of being selected to be part of the Brazilian delegation that went to Cannes to compete in the Young Lions Competition. 

Education

MIAMI AD SCHOOL,
Specialization
Art Direction
ESAMC, 
Bachelor
Graphic Design
Experience

AlmapBBDO - 2019_now
National Geographic - 2017_18
FCB Brasil - 2013_17
F/Nazca Saatchi & Saatchi - 2017_18
Accenture Interactive  - 2011_13
VG - 2006_11


victoryves@gmail.com
+55 (11) 96360 3030
linkedin/victoryves
instagram/victoryves




Thank you for your time :)

Mark

Nat.
Geo
Climb
to Watch



National Geographic made people climb to watch 2019 Oscar-winner Free Solo before the premiere. 

The website recognized your location and height to set your starting point, using cellphone's GPS and altimeter. People coult raise their hands, take the stairs, or whatever they want. From the on, the more you went up, the more minutes of documentary were unlocked for you to watch.


Role

Concept
Art Direction
Launch Strategy


⟶ The identity started with a simple concept, that of climbing stairs. From this principle, a typography was created within a simple grid.

⟶ The idea for the application interface was to be as simple as possible. Using the browser's location and height feature, we were able to know when the user was climbing.

⟶ People could raise their hands, take the stairs, or whatever they want. From the on, the more you went up, the more minutes of documentary were unlocked for you to watch.

⟶ On social networks, it was possible to share his achievements.


Mark