Hello

I am a Brazilian creative with a background in design and art direction. Currently based in São Paulo and working at AlmapBBDO — recognized as the most creative agency of the decade by the Cannes Lions Festival.
        I had the opportunity to work with a wide range of global clients. From non-profit institutions, like National Geographic, to major brands such as Jeep, Uber, Whatsapp From Facebook, Boehringer Ingelheim, Havaianas Alpargatas, Mars, AB InBev, Nestlé, Powerade, Whirpool and many more.
        My work has been recognized by some of the most important advertising awards, such as Cannes, The One Show, Clio, El Ojo, London Festival and more. And in 2019, I had the honor of being selected to be part of the Brazilian delegation that went to Cannes to compete in the Young Lions Competition. 

Education

MIAMI AD SCHOOL,
Specialization
Art Direction
ESAMC, 
Bachelor
Graphic Design
Experience

AlmapBBDO - 2019_now
National Geographic - 2017_18
FCB Brasil - 2013_17
F/Nazca Saatchi & Saatchi - 2017_18
Accenture Interactive  - 2011_13
VG - 2006_11


victoryves@gmail.com
+55 (11) 96360 3030
linkedin/victoryves
instagram/victoryves




Thank you for your time :)

Mark

Nat.
Geo
Sounds
of Future Ocean



On World Water Day, we released "Sounds of Future Ocean", a 4-track album with ocean sounds made only with plastic taken from the ocean itself. National Geographic has a culture of awareness regarding the use of plastic. Thinking about that, we recreated ocean sounds using only plastic removed from the ocean itself. Relaxing and disturbing at the same time.


Role

Concept
Art Direction
Launch Strategy

⟶ We produced an special edition of a vinyl record reusing the plastics that were removed for the production of the sounds.

⟶ The sounds were made with plastics removed by the NGO Mar Limpo on the beach of Ubatuba in Brazil.

(1) iconography  The graphic elements used as symbols of the campaign were inspired by a symbol in the fight against hyper consumption of plastic: the straw. (1.1) Starting from the basic shape of a straw, iconographies were generated with shapes that symbolize this species of new inhabitant of the oceans. (2) graphics For the campaign titles and signatures the inspiration was the (2.1) labels that are usually glued with prominent information from these materials.

⟶ In National Geographic's social media we transform plastic into objects with shapes that match works of art.



Credits

Creative Director: Alex Mendes
Copywriter: Vitor Barbato

Mark