SOUNDS OF FUTURE OCEAN, NATIONAL GEOGRAPHIC

My role: Art Director

National Geographic has a culture of spreading awareness regarding the use of plastic. So, on World Water Day, we released "Sounds of Future Ocean", a 4-track album with ocean sounds made only with plastic taken from the ocean itself. Relaxing and disturbing at the same time.





Iconography (1-5)  The graphic elements used as symbols of the campaign were inspired by a symbol in the fight against hyper consumption of plastic: the straw. Starting from the basic shape of a straw, iconographies were generated with shapes that symbolize this species of new inhabitant of the oceans. Graphics (6) For the campaign titles and signatures the inspiration was the (2.1) labels that are usually glued with prominent information from these materials.