TURMA.CC is a Brazilian advertising school for people on low incomes. The idea is to put professionals that already work in the advertising industry to share the knowledge with their students.
"Pixo" is a form of graffiti born in the Brazilian ghetto, created by ghetto artists that wanted to express themselves using the city as their canvas. Usually, "pixo" artists create a typography that looks like a signature, almost impossible to read.
The was to follow the same concept. A symbol that could represent the group of students from the school. Intentionally difficult to read, as ‘Pixo’.
Example of 'Pixo's', São Paulo