VICTOR YVES
HEAD OF ART, AD, GD

HIGH AI


How do you describe a high? It’s not easy. And with over 100 varieties to choose from in most cannabis stores, stoners are more confused than ever. Enter High AI.

We turned the unique characteristics of RIFF products into prompts then asked AI to create art under the influence, so customers could easily visualize the difference between them. The results were beautiful. And highly effective.
My role: Head of Art, Art Director

Agency: Publicis Canada
CCO: Vinicius Dalvi
Copywriter: Selina Heathcote
Art Director: Victor Yves, Terece Fuchs, Bruno Bueno

THE VIDEOCASE

We also asked AI to write a commercial under the influence of cannabis.