Jeep Code

Jeep grilles are now scan-able codes you can use to car-shop. "Jeep Code" uses Snapchat and machine learning to identify models and educate users on specs, pricing, and local availability.
My role: Creative Director, Art Director, Concept

Agency: Publicis Canada
CCO: Joanna Monteiro
ECD: Vinicius Dalvi
GCD: Victor Yves
Copywriter: Steve Muzzin

Case study