WhatsApp’s new brand positioning into a motion design system. As an extension of a visual identity that utilizes elastic modules that, just like the "bubbles" exchanged in conversations within the network, adapt to accommodate texts and photos, the animations also behave flexibly. Translating the brand's personality and values into its expression in motion, the delivery set parameters and guidelines that ensure Whatsapp's animated communications behave consistently and intentionally across various contexts.
My role: Designer
Creative Direction: André de Aquino Vervloet (Firulo) (AlmapBBDO)
Design: Gabriel Grossi, Victor Yves, Bruno Ribeiro, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Verbal Brand Identity: Pedro Kastelic
Creative Direction: André de Aquino Vervloet (Firulo) (AlmapBBDO)
Design: Gabriel Grossi, Victor Yves, Bruno Ribeiro, Lais Ikoma, Ralph Mayer, Ronaldo Arthur Vidal
Motion Design: Ronaldo Arthur Vidal
Verbal Brand Identity: Pedro Kastelic